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APOC has been making waves since 2020 as a unique platform for next-generation designers. Now, for the first time, it's opening a physical space in London from 29 November to 1 December 2024. This move during the Covid pandemic was a game-changer, offering an alternative retail model that doesn't compromise young designers.

Discover the Hidden Fashion World at APOC's London Pop-up

APOC's Unique Concept

Since its inception, APOC has given designers a significant say in what gets sold on the platform. They receive a 65 per cent commission from these sales, ensuring a fair deal. Shoppers are in for a treat as well. It's like stepping into a curiosity shop filled with strange and beautiful objects from around the world. These treasures include necklaces made from plastic gems and toy cars by VACSOM, acrylic nails that mimic human teeth by Raw Nails, and Rosie Evans corsets crafted from damaged wool scarfs.The pop-up in London showcases over 70 designers, both local and international. There are elegant silver bow earrings by Freya Douglas Ferguson, crocheted tops and dresses by Raquel de Carvalho, and chainmail hats and tops by Jalaconda. It's a haven for those seeking unique fashion pieces this holiday season.

The Pop-up Location and Booking System

The pop-up is located in a former underground club in east London. APOC is constantly innovating traditional shopping experiences by operating on a booking system. Customers can reserve a one-hour slot via a booking link or by sending a direct message to @apocstore. They will then receive an email with the location and entry instructions for this hidden spot. Those who don't book in advance can sign up for a waitlist or try their luck with the few daily drop-in slots. But don't worry, the website is always there for those who can't make it in person.

Sharing and Selling Emerging Designers' Work

As Suen from APOC tells Wallpaper*, "Emerging designers create as an extension of themselves. The work you see is a part of them, and what they want to project into this world. APOC is a place to share and sell the work of people we love that you can't find everywhere." This philosophy is at the heart of APOC, and the London pop-up is a testament to it. It provides a platform for these emerging talents to showcase their creations and reach a wider audience.APOC's London pop-up is open from 29 November to 1 December 2024 at a secret E1 location. Book your space here. You will receive the location when your space is confirmed. Visit apoc-store.com for more information.