Jason Hiner/ZDNET brings you the scoop on the Sony Bravia X90L. This TV is on sale at both Amazon and Best Buy during Cyber Monday, offering great discounts on various sizes. The 55-inch model starts at 8 with a 25% off, while the 98-inch model has a whopping ,000 price slash, coming down to ,998 with a 38% discount. For most, the 65-inch Sony X90L is highly recommended, available for 9, an all-time low for this Cyber Monday.
Why This Deal is ZDNET Recommended
What the Sony Bravia X90L lacks in eye-catching specs, it makes up for in real-world picture performance and Sony's upscaling technology. It delivers excellent video for movies, sports, cable, and streaming. The remote is excellent, feeling premium, of the right size, with backlighting and a good balance of buttons. It also has Google TV built-in.The closest rivals, the TCL QM8 and the Hisense U8 Series, cost a bit less but the Sony X90L has better color accuracy, plenty of brightness, and a nicer remote. It's one of our picks for the best Sony TVs, with color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing. It's also one of the most underrated TVs available. With the 2024 TVs hitting the market, you can save on this 2023 model across all sizes.Sony's long partnership with Google gives the X90L an excellent implementation of Google TV, making the software interface more user-friendly than Samsung's Tizen and LG's webOS. The X90L also has excellent picture processing to upscale content to 4K, which is great for older content and YouTube videos. It nearly rivals expensive OLED and high-end QLED TVs.For gamers, the TV has a dedicated game mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when connected to the Sony PS5. It also has a game menu for fine-tuning settings.Although not as bright as Mini LED rivals or its 2024 successor, the Sony Bravia 7, it takes advantage of Sony's advanced backlight system to brighten specific parts of the image and reveal details in dark movies and shows.Of course, Sony's products come with a 10% to 20% price premium, but the Cyber Monday deals make it a great buy.If you have a bit more to spend, upgrading to an OLED like the Sony A80L, Samsung S90C, or LG C3 is a good option. The cheapest among these is the C3 TV, costing about ,940.Deals are subject to sell out or expire at any time, but ZDNET is committed to finding and sharing the best product deals. Our team regularly checks the deals to ensure they are still live and obtainable.New
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